ZULU5 PARTICIPATES IN #WPSUMMIT PANEL ON BRAND SAFETY

zulu5 was invited to join the expert panel on brand safety at this year’s Austrian summit of werbeplanung.at. The details on the discussion are found on http://updatedigital.at/summit2017/brand-safety-hype-und-hausgemachte-probleme/6.687.980 (German).

Of course it would be nice, if the discussion around brand safety was a hyped one. To quote Marc Pritchard, Chief Brand Officer bei Procter & Gamble, at the 4A Konferenz 2017: “Now here is the head fake that you might have already gotten: But you’ve only had a couple of thousand impressions over the past few months served on objectionable content, that did not cost you much money. Response: you’re missing the point. That’s a couple of thousand too many.”