zulu5 Announcements

2020 Brand Safety Study the Financial Services Industry in Austria

We have examined the extent to which online advertising for the Austrian financial industry is affected by digital ads displaying on websites with content such as erotic, gambling, pirate & music piracy, fake news or extremism.

BRAND SAFETY STUDY 2019 - AUSTRIA

Our 2019 study of Austrian advertisers show that car brands need to take better care how they display digital ads in environments unsuited to their brand image. Also other industries are affected.

BRAND SAFETY STUDY Q2 - AUSTRIA

Our Q2 study of Austrian advertisers show that they inadvertently display digital ads in environments unsuited to their brand image the more they go into the long tail of the internet.

65% OF UK'S BIGGEST ADVERTISERS ARE PRESENT ON NON-BRAND SAFE ENVIRONMENTS

In 2019, Ebiquity partnered with ad fraud and brand safety specialists zulu5 to assess brand safety in the UK digital advertising market. The study analysed more than four million critical internet domains. We found that in the first quarter of 2019 alone, ads from almost two-thirds of the top 100 advertisers in the UK appeared in environments many consider to be non-brand-safe.

PUBLISHERS CAN NOW OPTIMIZE REVENUE ON OWNED INVENTORY

Gone are the days of manual market intel to see which ad campaigns a publisher was missing out on.