Our Q2 study of Austrian advertisers show that they inadvertently display digital ads in environments unsuited to their brand image the more they go into the long tail of the internet.
Read more 19.07.2019In 2019, Ebiquity partnered with ad fraud and brand safety specialists zulu5 to assess brand safety in the UK digital advertising market. The study analysed more than four million critical internet domains. We found that in the first quarter of 2019 alone, ads from almost two-thirds of the top 100 advertisers in the UK appeared in environments many consider to be non-brand-safe.
Read more 27.06.2019Gone are the days of manual market intel to see which ad campaigns a publisher was missing out on.
Read more 04.06.2019zulu5 analysed the digital advertising strategies of the largest Austrian parties in the EU parliamentary elections
Read more 14.05.2019Our study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.
Read more 20.11.2018