zulu5 Announcements

BRAND SAFETY STUDY Q2 - AUSTRIA

Our Q2 study of Austrian advertisers show that they inadvertently display digital ads in environments unsuited to their brand image the more they go into the long tail of the internet.

65% OF UK'S BIGGEST ADVERTISERS ARE PRESENT ON NON-BRAND SAFE ENVIRONMENTS

In 2019, Ebiquity partnered with ad fraud and brand safety specialists zulu5 to assess brand safety in the UK digital advertising market. The study analysed more than four million critical internet domains. We found that in the first quarter of 2019 alone, ads from almost two-thirds of the top 100 advertisers in the UK appeared in environments many consider to be non-brand-safe.

PUBLISHERS CAN NOW OPTIMIZE REVENUE ON OWNED INVENTORY

Gone are the days of manual market intel to see which ad campaigns a publisher was missing out on.

EU ELECTIONS - AUSTRIAN PARTIES ENGAGE IN DIGITAL ADVERTISING

zulu5 analysed the digital advertising strategies of the largest Austrian parties in the EU parliamentary elections

BRAND SAFETY STUDY WITH EBIQUITY – LEADING BRANDS STILL EXPOSED

Our study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.