ZULU5 PARTICIPATES IN #WPSUMMIT PANEL ON BRAND SAFETY

07.07.2017 - Andreas Gysler

zulu5 was invited to join the expert panel on brand safety at this year’s Austrian summit of werbeplanung.at. The details on the discussion are found on http://updatedigital.at/summit2017/brand-safety-hy... (German).

Of course it would be nice, if the discussion around brand safety was a hyped one. To quote Marc Pritchard, Chief Brand Officer bei Procter & Gamble, at the 4A Konferenz 2017:

Now here is the head fake that you might have already gotten: But you’ve only had a couple of thousand impressions over the past few months served on objectionable content, that did not cost you much money. Response: you’re missing the point. That’s a couple of thousand too many
~ Marc Pritchard, Chief Brand Officer bei Procter & Gamble