PUBLISHERS CAN NOW OPTIMIZE REVENUE ON OWNED INVENTORY

04.06.2019 - Andreas Gysler

The crawler-based technology of zulu5 analyzes in real-time which ad campaigns run on competitor portals. Publishers thus learn when compete media campaigns start and can channel their sales efforts accordingly. New branding campaign started and you want a share of the pie? Get instant notification and offer them a sweet deal. See the full article here.