NZZ MEDIA GROUP INVESTS IN ZULU5

NZZ media group’s digital advertising marketing company, Audienzz, is new partner and investor in Zulu5 AG. It thereby underlines the potential of the unique technology to monitor digitally displayed advertising to increase the transparency and quality in the digital advertising market. With its investment Audienzz secures the exclusive marketing license for Switzerland.

The investment complements existing offerings of Audienzz AG, the digital advertising company founded in 2016. With Zulu5 technology Audienzz will notably strengthen its position in programmatic buying.  Remo Baumeler, Managing Director of Audienzz: “Because of our investment we are now able to provide innovative tools to our clients in order for them to monitor the quality and transparency of their digital advertising campaigns independently.”

Zulu5 checks websites on borderline content, thus preventing the abusive proliferation of advertising on such sites. In addition to its core product, Zulu5 provides on-demand information on market trends and insights into the developments of the digital advertising industry. Furthermore, its clients benefit from market analysis about the success of their own and competitor campaigns. Andreas Gysler, CEO of Zulu5: “I look forward to working with Audienzz and am sure that both sides will benefit from the knowledge and technology transfer as we will jointly promote the international expansion of Zulu5.”