Receive audit level information on your online ad campaigns to get a sense of brand exposure
We alert you every time we see your brand exposed on a critical website.
Our database entails millions of sites related to Porn, Piracy, Extremism, Ideology, Ad Fraud and more that you do not want your brand associated with.
Every alert entails detailed case information, including screenshot, HTML code and detailed ad delivery chain information so that you see exactly what went wrong and who was responsible for it.
Am I running ads on a brand damaging website?
What can I do about it?
Spot the weak links in your ad chains in order to weed out low quality publishers.
We record and analyze every single step of an ad chain leading to a bad website. Since ad-serving system tags are often cryptic, we find out who is behind these systems so you will be able to see the actual companies involved
You will see when, where and how often your traffic suppliers were involved in delivering your ads on bad websites. With proof in hand, you can clean up your supply chain effectively and have meaningful discussions with key traffic providers to increase traffic quality even further
Which ad intermediaries are safe to use?
Which ones do I need to cut or have a serious talk with?
A gold mine for the tech savvy, we are….
recording your complete ad chains, including HTML code for deeper analysis
analyzing those ad chains that will help you spot
more direct ad paths to your key websites, using as little intermediaries as possible to maximize your margin
various routes to a website that might have led to double bookings
contract breaching pass along of ads
providing you with detailed information for educating people in what is going on in real life ad deliveries
What is really going on in my ad deliveries?
Is my traffic supplier sticking to the agreed inventory?
Get your personal robot to do the detective work for you.
Zulu5 can equip you with your own robot for investigative purposes
Send it to a specific website to assess ad paths, length of ad chains, existing ad campaigns, ads outside viewable space and much more
Provide the crawler with cookie sets, country and browser profiles to investigate website behaviours and sharpen your target profiles.
How did my ad end up on that website?
Am I running the risk of showing up on a specific website I want to avoid?
How do my retargeting cookies perform vs my competition?
Am I reaching my behavioural target group?
What does the market say on brand safety?
Marc Pritchard, P&G Chief Brand Officer, 4As Conference, 2017
“We hold agencies and publishers equally responsible for placing ads only where they belong and keeping them away from objectionable content, like we do in any other media.”
“Now here is the head fake that you might have already gotten: But you’ve only had a couple of thousand impressions over the past few months served on objectionable content, that did not cost you much money. Response: you’re missing the point. That’s a couple of thousand too many.”
What our clients have to say
“Being among the biggest independent agency group in Europe we have always taken brand safety to be eminently important. Existing tag based control mechanisms leave open a relevant blind spot for surveillance. What we especially lacked was a means to screen networks and other intermediaries in depth for their quality and adherence to contractual obligations.
With their crawler based approach zulu5 gave us the actionable insight we were lacking, thereby filling an important gap. We now have detailed call chain information that allows us to have more meaningful discussions and checks and balances when it comes to our traffic supply partners, placing us ahead of the pure tag based providers in protecting the brands of our clients even better.”
Tobias WegmannCTO, Prex Programmatic Exchange
zulu5 & SMARTSTREAM.TV – Bridging the analytics gap to deliver video ads in brand safe environments