BRAND SAFETY STUDY Q2 - AUSTRIA

The automobile and e-commerce industries were seen most in the long tail of the internet in Q2 with a strong focus on performance advertising. As a result we observed that they also had the highest levels of ad fraud, malware and phishing and often displayed ads in editorial environments that would be designated as unsuitable to their brand image. You can read the full story on Cash, Horizont and Internet World (in German).