zulu5 Announcements

Domain Spoofing in D-A-CH - the Causa WebplexMedia

Domain spoofing uses falsified domain information to trick advertisers into believing that ads ran on websites that were not actually booked. We show a current case in which dozens of advertisers in D-A-CH were deceived and which referrers were used to cover up.

ZULU5 COMMENTS ON BRAND SAFETY IN SWISS RADIO

Because Facebook is not doing enough against hate speech and racism, many companies around the world have decided to stop advertising on Facebook platforms. Companies don't want their ads to appear next to inappropriate content. This is not so easy.

NZZ Media Group acquires zulu5

NZZ Media Group's spin-off Audienzz will be the new owner of technology service provider Zulu5 as of July 2020. With the acquisition of the digital advertising monitoring specialist, Audienzz is strengthening its position in digital advertising and investing in more transparency and quality in the national and international online advertising market. Founder Andreas Gysler will remain on board as CEO.

Ad-financed conspiracy theories on Youtube

zulu5 has examined which economic segments in the period around the corona lockdown were particularly affected by the play in the environment of conspiracy-theoretic and extremist content on YouTube.

2020 Brand Safety Study on the Finance Industry in Austria

We have examined the extent to which online advertising for the Austrian financial industry is affected by digital ads displaying on websites with content such as erotic, gambling, pirate & music piracy, fake news or extremism.