2020 Brand Safety Study on the Finance Industry in Austria

  • 20.04.2020
  • Andreas Gysler

Brand safety, i.e. playing online advertising in a desired and attractive advertising environment, is increasingly becoming the focus of advertising companies. While it was still primarily important ten years ago to achieve the greatest possible reach on the Internet with an online advertising campaign, today it is also and above all important to ensure that your own advertising does not appear on websites with borderline content: i.e. on portals with content such as pornography, intoxicants, gambling, music piracy, feature film piracy, fake news, extremism or glorification of violence. Read here what we found observing such environments for the financial industry in Austria (article is in German).