Digital Advertising

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Sanja Jokic, Hermes Arzneimittel

«We knew that our digital market research was incomplete. We lacked in-depth digital market data to align our own campaigns even better with market trends and competitive activities. This gap has been filled since we started using zulu5 market observation. We can now digitally monitor the market in real time and derive profitable strategic measures to improve our advertising activities.»

Marcel Zielke, Vodafone Germany

«For Vodafone, one of the leading telecoms and technology service providers in Germany, it was always key to observe the needs of its clients and the activities of the competition in order to react quickly to shifting market trends. Speed is key. A significant share of our client base engages in the digital world, which has traditionally lacked transparency when it comes to digital advertising. Leveraging zulu5 market intelligence has filled that gap. We can now monitor market activities digitally in real time and adapt our communication and digital media strategy.»

Nicola Pohoralek, GroupM

«GroupM is committed to providing the best possible service to its customers. For this we need a detailed view of the market movements through the various advertising channels. Zulu white helps us to take a decisive step in digital marketing. We can now offer our customers full transparency on competitive activities and thus optimize their campaign goals.»

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