Find answers to commonly asked questions about Zulu5.
zBoost is Zulu5's ad intelligence tool, providing insights into online campaigns like spendings, impressions, and the adtech ecosystem of your competitors' and your campaigns.
zGuard is Zulu5's brand safety and quality tool that sources campaigns running on websites that might be unsafe to a brand (e.g. pornography, online piracy) and informs on the quality of campaign delivery (e.g. ad collision)
Currently, we crawl Austria, Croatia, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.
Currently, Google search campaigns are available for the markets Austria, Germany, Switzerland, France and UK.
Zulu5 provides answers to frequent questions for existing users in the how-to videos of the Help section. Besides that, you can always contact our team through the contact form in the app for a personal consultation.
You don't know Zulu5 yet? We are happy to give you a demo if you contact us through this form.
The "Missed Opportunities" widget in zBoost's Publisher View shows which advertisers are placing ads with your competitors. Use these insights to refine your ad sales strategy and target suitable advertisers. You can also schedule regular reports on missed opportunities to receive them directly in your inbox (e.g., weekly insights).
Zulu5 crawls online ad campaigns on the open web, public ad libraries for closed social platforms, and search engine result pages (SERP) on Google. By gathering data from these channels, Zulu5 provides a comprehensive view of the digital advertising landscape in the covered markets.
By categorizing advertiser landing pages using the IAB Content Taxonomy, "Topics" enables you to get a deep understanding of how different advertiser industries approach the market.
Keywords enables you to explore the semantic environments of both your own and your competitors' campaigns to discover unique differentiation opportunities and identify advertising trends across various markets.
The Intermediaries section in Zulu5 provides insights into the Sales House, share of programmatic/non-programmatic ads and the tags used in the campaigns you search for.
The risk score indicated in zGuard evaluates the proportion of risky campaign placement to all found campaigns and compares the advertiser to all other advertisers in terms of numbers of incidents.
Format refers to the format or type of the ad (native ad, video in-/outstream, etc). In your search, scroll down to the Devices section to see which formats are used. When choosing the extended view, the share of formats is broken down for device type.
You can export the data used for each widget as CSV, Excel, or HTML by clicking the export button in the top-right corner of each widget. For a bulk export of the entire view, use the export button at the top of the page.
Zulu5 estimates relative ad spending by analyzing ad formats, placements, and publisher data. These insights are ideal for benchmarking trends, seasonal peaks, and competitive comparisons.